Uncover your customers’ needs & unlock growth
So here’s a little about me…
Over a decade ago, I noticed how often companies made decisions based on assumptions about their audience—launching new features, websites, products, and services without (proper) testing. The result? Wasted resources, both in terms of money and team morale. That’s when I decided to specialise in UX research and data-driven strategies.
Since then, I’ve helped dozens of companies to pinpoint where users get stuck or drop off completely. By understanding the ‘why’ behind customer behaviours, I assist businesses in optimising user journeys and crafting personalised content that resonates. The outcome? More efficient marketing efforts, higher engagement, high-quality leads, and happy customers.
Mission
My mission is to empower businesses with the knowledge and tools needed to drive growth and success by putting customers at the centre of their decision-making.
